Blume Summer

This 25-second spot for Blume is all about feeling good. We wanted to visually echo the brand’s mission—highlighting their clean ingredients and how they work with sensitive skin. Shot to feel ethereal, we leaned into natural light, delicate camera movements, and close textures of both skin and nature to create an intimate experience. The challenge was balancing a product focus with a narrative in a short window. The result is a piece that feels as gentle and refreshing as Blume’s own products.